Okay, we’re going to rip the Band-Aid right off here — what we used to think of as a “book tour” is really no longer a thing. If you’re in the process of writing your first book, you’re probably aware that in addition to book sales, your income will come from appearances, presentations, and talks. ... » Learn More about GGS-JANUARY SPEAKER BLOG-ORGANIZING A SUCCESSFUL BOOK TOUR
This is not news in the green industry. When you attend almost any green conference, meeting, flower show, or trade show, it’s pretty obvious we are an older crowd. Not across the board and without exception, mind you, but the vast majority of our industry is over 45, and there’s been talk for years ... » Learn More about GGS-JANUARY PM Post-7 WAYS TO ATTRACT YOUNGER PEOPLE TO YOUR EVENT
Now that in-person conferences and gatherings are starting to be a thing again post(ish)-Covid, it’s time to rethink how you connect with colleagues. The term “networking” has been used in the past, but honestly, we’re not really fans of the way that’s previously been done. Why? Because we’ve all ... » Learn More about 10 WAYS TO NETWORK AT AN EVENT WITHOUT FEELING CRINGEY
There’s no real right or wrong answer here. Creating a Facebook event for your conference, meeting, or gathering might be just the thing your marketing strategy needs. Let’s take a look at why you’d want to do this, and how to create one if you decide it’s a great idea. How a Facebook Event Can ... » Learn More about DOES YOUR EVENT NEED A FACEBOOK EVENT?
If you haven’t experienced the dreaded writer’s block yet, we think you may need to check your pulse. Writer’s block is usually what happens when creative people such as yourself are too much “in their heads,” cutting off the creative process altogether. You’re thinking too much, agonizing over ... » Learn More about 10 TIPS FOR DEALING WITH WRITER’S BLOCK