Geared towards retailers, this presentation will help business owners gain increased market share from female customers and the next generation of gardeners.
About Susan Martin
Susan Martin is a native Michigander who enjoys sharing her passion for plants, gardening and the business of horticulture with fellow plant enthusiasts across North America. She is a freelance horticultural marketer, writer and speaker who has spent over two decades in the horticulture industry in marketing, sales, new plant development and consulting. As someone who works with people at every level of the business, from the breeder to the consumer, it is her mission to connect those producing plants to the people making the final purchase. Susan is an avid gardener who doesn’t just talk the talk—she walks the walk in her own zone 6 garden which has been featured in print and online and has received visitors from around the world. She invites you to take a stroll through her shade garden on Facebook and Instagram @Gardener Sue’s News.