A one-hour discussion and slide show.
Amy Stewart traveled around the world to learn more about the extraordinary business of flowers. At laboratories, greenhouses, airports, warehouses, and flower shops, she discovered a remarkable intersection of nature and technology, of sentiment and commerce. She told the story in her bestselling book, Flower Confidential: The Good, the Bad, and the Beautiful in the Business of Flowers.
What has been gained, and what has been lost, in the quest for the perfect flower? Does it matter if roses have lost their scent? How do we respond to a lily that has been bred for the convenience of the grower, not the desires of the customer? Are we better off with 209 varieties of daisies to choose from? In a global marketplace, is there such a thing as a socially responsible flower?
Join Stewart for an exploration of the individuals, the corporations, and the technology dedicated to the pursuit of the perfect flower. You’ll never look at a rose the same way again.