Facebook. Twitter. Blogs. Webinars. SEO. So many choices, yet so little guidance on what really works for the green industry. Time spent on social media, website development, and other online activities is only time well-spent if it helps you achieve important business outcomes. This presentation fills in the gaps between business strategy and goals, and digital or online strategy, tools, and tactics. We’ll look at how to create a digital strategy that supports your business goals, introduce the dozen best tools for growing your online presence and building community, and walk through the most cost-effective and efficient ways to implement these tools. We’ll also examine best practices within the green industry, as well as examples of digital strategies to avoid.