As garden communicators, we attend conferences, flower and garden shows, and other industry meetups for a number of different reasons — to learn about trends, to order products, to become more educated about various aspects of running a horticulture business, or to hear some notable people speak. ... » Learn More about HOW TO ADD NETWORKING INTO YOUR EVENT
Program Manager Tips
EVENT SPONSORSHIP FOR SMALLER VENUES
If you’re a large venue, you likely already have sponsorship in place for your yearly conferences and events. But what if you’re a smaller venue or club? Can you secure sponsorship? Of course you can! Let’s dive in. How to Find and Secure Sponsors First, it’s crucial to keep in mind that ... » Learn More about EVENT SPONSORSHIP FOR SMALLER VENUES
8 CHARACTERISTICS OF A GREAT PROGRAM MANAGER
If you regularly attend a conference or annual show that’s known to be well-run, there’s an amazing team behind the scenes that makes that happen. And at the top of that team is a talented program manager. Great program managers are worth their weight in gold because they not only create an ... » Learn More about 8 CHARACTERISTICS OF A GREAT PROGRAM MANAGER
HOW TO MAKE YOUR EVENT MORE DIVERSE
If you’re a program manager, you’re aware of the vast number of ever-evolving issues like technology, safety concerns, and diversity, and how your organization stays up to date in these areas and more. While we can’t help you with all of them in one blog post, we’re going to start the conversation ... » Learn More about HOW TO MAKE YOUR EVENT MORE DIVERSE
8 IDEAS FOR MAKING YOUR EVENT MORE SUSTAINABLE
Although sustainable events have risen in popularity in recent years, because we are a literal “green” industry, it behooves us to go as green as possible with our conferences, events, and meetings. While this can (and is) a far-reaching goal, it’s not an all-or-nothing kind of thing. Wherever your ... » Learn More about 8 IDEAS FOR MAKING YOUR EVENT MORE SUSTAINABLE
12 WAYS TO CREATIVELY PROMOTE YOUR EVENT
Whether you’re a large venue or a smaller club, or anything in between, you may feel it’s difficult to get the attention of your desired audience for them to sign up, buy a ticket, or attend your event or conference. If we’ve learned anything at all from the pandemic, it’s to think more creatively ... » Learn More about 12 WAYS TO CREATIVELY PROMOTE YOUR EVENT
CHOOSING MUSIC FOR YOUR EVENTS
Event music is one of those elements that can be tricky to plan. It’s typically a “background” kind of thing (although not always), but it’s powerful in that it creates a mood or sets the stage for the energy of the event. Your venue may already have their own policies/procedures about choosing ... » Learn More about CHOOSING MUSIC FOR YOUR EVENTS
How Successful Was Your Event? Determining Event ROI
After every event, no matter how large or small, you always want to determine if it was successful. Did it go over well? How are you determining that? What measurements are you using? Sure, your sense of accomplishment means a lot, but it’s not necessarily going to tell you the full story. While ... » Learn More about How Successful Was Your Event? Determining Event ROI
GGS – MARCH BLOG – PLANNING THE ONLINE PORTION OF A HYBRID EVENT
We’re seeing more and more hybrid events in our industry this year—events that offer both an in-person and virtual option to allow attendees of different comfort levels in this pandemic age to participate. But although in-person events have been the standard in the past, how is the online or virtual ... » Learn More about GGS – MARCH BLOG – PLANNING THE ONLINE PORTION OF A HYBRID EVENT
COVID SAFETY FOR IN-PERSON AND HYBRID EVENTS
As more and more people are completing their COVID vaccinations and getting their boosters, in-person events are tentatively coming back into consideration. Now, we don’t think virtual events are going away soon—in fact, we think that they will be a permanent way of reaching the highest number of ... » Learn More about COVID SAFETY FOR IN-PERSON AND HYBRID EVENTS