Okay, we’re going to rip the Band-Aid right off here — what we used to think of as a “book tour” is really no longer a thing. If you’re in the process of writing your first book, you’re probably aware that in addition to book sales, your income will come from appearances, presentations, and talks. ... » Learn More about GGS-JANUARY SPEAKER BLOG-ORGANIZING A SUCCESSFUL BOOK TOUR
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GGS-JANUARY PM Post-7 WAYS TO ATTRACT YOUNGER PEOPLE TO YOUR EVENT
This is not news in the green industry. When you attend almost any green conference, meeting, flower show, or trade show, it’s pretty obvious we are an older crowd. Not across the board and without exception, mind you, but the vast majority of our industry is over 45, and there’s been talk for years ... » Learn More about GGS-JANUARY PM Post-7 WAYS TO ATTRACT YOUNGER PEOPLE TO YOUR EVENT
DOES YOUR EVENT NEED A FACEBOOK EVENT?
There’s no real right or wrong answer here. Creating a Facebook event for your conference, meeting, or gathering might be just the thing your marketing strategy needs. Let’s take a look at why you’d want to do this, and how to create one if you decide it’s a great idea. How a Facebook Event Can ... » Learn More about DOES YOUR EVENT NEED A FACEBOOK EVENT?
10 TIPS FOR DEALING WITH WRITER’S BLOCK
If you haven’t experienced the dreaded writer’s block yet, we think you may need to check your pulse. Writer’s block is usually what happens when creative people such as yourself are too much “in their heads,” cutting off the creative process altogether. You’re thinking too much, agonizing over ... » Learn More about 10 TIPS FOR DEALING WITH WRITER’S BLOCK
HOW TO ADD NETWORKING INTO YOUR EVENT
As garden communicators, we attend conferences, flower and garden shows, and other industry meetups for a number of different reasons — to learn about trends, to order products, to become more educated about various aspects of running a horticulture business, or to hear some notable people speak. ... » Learn More about HOW TO ADD NETWORKING INTO YOUR EVENT
EVENT SPONSORSHIP FOR SMALLER VENUES
If you’re a large venue, you likely already have sponsorship in place for your yearly conferences and events. But what if you’re a smaller venue or club? Can you secure sponsorship? Of course you can! Let’s dive in. How to Find and Secure Sponsors First, it’s crucial to keep in mind that ... » Learn More about EVENT SPONSORSHIP FOR SMALLER VENUES
HOW TO GET EMAIL SIGNUPS AT YOUR SPEAKING GIGS
In this blog post, we talked about how to grow your email list when you’re presenting in Zoom, and now we’re talking about how to do the same thing at your live speaking events. It’s actually pretty fun, and when you know what your options are, you can grow that list exponentially. Tell Me ... » Learn More about HOW TO GET EMAIL SIGNUPS AT YOUR SPEAKING GIGS
8 WAYS TO BECOME A BETTER SPEAKER
Whether you’re a total newbie speaker or a pro with years under your belt, we’re always looking for ways to improve, aren’t we? There are literally countless ways to continually improve your speaking skills and evolve your personal style — sometimes it comes with simple experience, while other ... » Learn More about 8 WAYS TO BECOME A BETTER SPEAKER
8 CHARACTERISTICS OF A GREAT PROGRAM MANAGER
If you regularly attend a conference or annual show that’s known to be well-run, there’s an amazing team behind the scenes that makes that happen. And at the top of that team is a talented program manager. Great program managers are worth their weight in gold because they not only create an ... » Learn More about 8 CHARACTERISTICS OF A GREAT PROGRAM MANAGER
HOW TO MAKE YOUR EVENT MORE DIVERSE
If you’re a program manager, you’re aware of the vast number of ever-evolving issues like technology, safety concerns, and diversity, and how your organization stays up to date in these areas and more. While we can’t help you with all of them in one blog post, we’re going to start the conversation ... » Learn More about HOW TO MAKE YOUR EVENT MORE DIVERSE